Post by account_disabled on Dec 9, 2023 0:05:19 GMT -5
This part isn't new anymore, right? But do you think this concern applies exclusively to this type of strategy? How does a guy from Business Intelligence get into that story? And what can be the impact of this tool on the success of your company? Today we are going to show you that information and data are basic and essential tools to guide decision making in companies. Business Intelligence is one of the tools that is emerging strongly in the digital transformation adopted by companies . Of course, we're also going to talk about how it applies to the wonderful universe of content marketing.
Here we go! Digital Marketing Guide Find out how to improve Phone Number List your strategy right now! Data and information First: we need to talk about the difference between data and information. The data collection process has the objective of creating a true bank. Data collection is not the same thing as information. The data needs to be worked on so that, over time and due analysis, this collection becomes assertive information . The information is easy to read, it is assertive, and it points you to a path, solution, problem, etc. The data does not tell you anything: it is just a collection. That said, let's move on! Competitive intelligence Is making more assertive and reliable strategic decisions a concern for you? Then you should understand what the term Competitive Intelligence means.
Let's paste the definition directly from the Brazilian Association of Competitive Intelligence Analysts : it is the proactive informational process that leads to the best decision making, whether strategic or operational. This is a systematic process that seeks to understand the forces that govern business, reduces risks and leads to anticipatory decision-making . It is evident that we are talking about making decisions that can directly affect the future and health of a company. Interesting so far; but where to start? In order to start this process, you need a solid foundation to guide your decision making. Creators and assumptions don't help. Business feeling is welcome, but something more concrete gives you many more chances to make a good choice.
Here we go! Digital Marketing Guide Find out how to improve Phone Number List your strategy right now! Data and information First: we need to talk about the difference between data and information. The data collection process has the objective of creating a true bank. Data collection is not the same thing as information. The data needs to be worked on so that, over time and due analysis, this collection becomes assertive information . The information is easy to read, it is assertive, and it points you to a path, solution, problem, etc. The data does not tell you anything: it is just a collection. That said, let's move on! Competitive intelligence Is making more assertive and reliable strategic decisions a concern for you? Then you should understand what the term Competitive Intelligence means.
Let's paste the definition directly from the Brazilian Association of Competitive Intelligence Analysts : it is the proactive informational process that leads to the best decision making, whether strategic or operational. This is a systematic process that seeks to understand the forces that govern business, reduces risks and leads to anticipatory decision-making . It is evident that we are talking about making decisions that can directly affect the future and health of a company. Interesting so far; but where to start? In order to start this process, you need a solid foundation to guide your decision making. Creators and assumptions don't help. Business feeling is welcome, but something more concrete gives you many more chances to make a good choice.