Post by account_disabled on Dec 19, 2023 2:53:16 GMT -5
A good part of the last year we have spent locked up within the four walls of our home to try to avoid the infections of coronavirus and the subsequent hospital collapse. With the advent of vaccines, the era of forced confinement at home could soon come to an end. And for this reason, with the promise of the long-awaited herd immunity that the serums from Pfizer, Moderna and company promise already drawing on the horizon,Heineken has launched an optimistic advertisement that encourages us to resurrect the spirit of nightlife from the safety of our homes.
The spot, named "We'll Meet Again", shows different people doing the mundane, the everyday life in times of pandemic, something unexpectedly fun and exciting. In the advertisement Phone Number List the (apparently trivial) fact of taking out the trash becomes, for example, an opportunity to dress in long sleeves and reminisce about old times. Also walk the dog The spot turns into a moment full of glamour, almost as much as partying at the most posh place in the city. If you don't see the embedded video correctly, click here «We'll Meet Again» celebrates the resilience of consumers, who over the last year have been forced to draw on creativity and a sense of humor to keep their spirits up held high in a time of often draconian restrictions.
Signatured by the Publicis Italia agency and the acclaimed filmmaker François Rousselet, the advertisement was filmed in Barcelona following strict anticovid protocols and thus underlining the overflowing imagination displayed by the protagonists from "We'll Meet Again." “At Heineken our goal is to tell stories that connect with people across the globe,” explains Bram Westenbrink, global senior director at Heineken. «Our latest campaign portrays the current sentiment of the moment, putting real experiences in the spotlight that everyone can relate to and celebrating resilience and imagination with a clear message of hope a>«, he adds.
The spot, named "We'll Meet Again", shows different people doing the mundane, the everyday life in times of pandemic, something unexpectedly fun and exciting. In the advertisement Phone Number List the (apparently trivial) fact of taking out the trash becomes, for example, an opportunity to dress in long sleeves and reminisce about old times. Also walk the dog The spot turns into a moment full of glamour, almost as much as partying at the most posh place in the city. If you don't see the embedded video correctly, click here «We'll Meet Again» celebrates the resilience of consumers, who over the last year have been forced to draw on creativity and a sense of humor to keep their spirits up held high in a time of often draconian restrictions.
Signatured by the Publicis Italia agency and the acclaimed filmmaker François Rousselet, the advertisement was filmed in Barcelona following strict anticovid protocols and thus underlining the overflowing imagination displayed by the protagonists from "We'll Meet Again." “At Heineken our goal is to tell stories that connect with people across the globe,” explains Bram Westenbrink, global senior director at Heineken. «Our latest campaign portrays the current sentiment of the moment, putting real experiences in the spotlight that everyone can relate to and celebrating resilience and imagination with a clear message of hope a>«, he adds.