Post by account_disabled on Jan 22, 2024 0:39:59 GMT -5
This case is a clear example of what trust between the agency and the client and their fruitful collaboration leads to. Our partner, WAM Project, has been successfully promoting a company that produces and sells reinforced concrete products for four years. Using Ringostat data, the agency knows how to set up advertising that brings the client the maximum number of applications. Angelika Elina , CEO of the WAM Project agency, talks about how this was achieved . Reading time: 13 minutes Landing page development and call tracking connection Advertising setup Expanding coverage to increase the number of requests Conclusions and life hacks .
Angelica Fax Lists Elina Anzhelika Elina, CEO of the advertising agency WAM Project Client: Novomoskovsk Concrete Concrete Plant Specialization: production and sale of reinforced concrete products with delivery throughout Ukraine Cooperation time: four years Landing page development and call tracking connection Our client launched his business in 2018. Since even in such a conservative subject all sales take place online, the company quickly abandoned the idea of selling through cold calls. And completely focused on advertising on the Internet. In order to have a place to lead leads from ads, a landing page was required. We worked through information about the company with the client, formed a description of the story, USP, “packed” the offer into eight blocks on the site and launched Google Ads search campaigns.
We wanted to stand out from other companies and show the scale of the client’s business. Therefore, we made an aerial flight on a quadcopter over one of the client’s factories and shot a video. And then, based on it, they made animation on the website and used this content for advertising and social networks. Otherwise, we decided to stick to the standard site structure in order to inspire the trust of users, but we left the feature with parallax and video on the main page: Website with callback Ringostat Client website containing a call back form from Ringostat From the very first days of launch, the landing page showed a conversion rate of more than 4%. But we also added a chat and a call back form from Ringostat. And now the conversion into circulation is almost 10%.
Angelica Fax Lists Elina Anzhelika Elina, CEO of the advertising agency WAM Project Client: Novomoskovsk Concrete Concrete Plant Specialization: production and sale of reinforced concrete products with delivery throughout Ukraine Cooperation time: four years Landing page development and call tracking connection Our client launched his business in 2018. Since even in such a conservative subject all sales take place online, the company quickly abandoned the idea of selling through cold calls. And completely focused on advertising on the Internet. In order to have a place to lead leads from ads, a landing page was required. We worked through information about the company with the client, formed a description of the story, USP, “packed” the offer into eight blocks on the site and launched Google Ads search campaigns.
We wanted to stand out from other companies and show the scale of the client’s business. Therefore, we made an aerial flight on a quadcopter over one of the client’s factories and shot a video. And then, based on it, they made animation on the website and used this content for advertising and social networks. Otherwise, we decided to stick to the standard site structure in order to inspire the trust of users, but we left the feature with parallax and video on the main page: Website with callback Ringostat Client website containing a call back form from Ringostat From the very first days of launch, the landing page showed a conversion rate of more than 4%. But we also added a chat and a call back form from Ringostat. And now the conversion into circulation is almost 10%.