Post by mdshamiul777 on Feb 11, 2024 23:00:20 GMT -5
Every day you ride the safest transportation system in the world , the elevator . The elevator is a vertical transportation system used throughout the world to transport people or objects between different levels, but… Did you know that Spain is the country with the highest number of elevators per thousand inhabitants? Spain tops the ranking with 19.8 elevators per thousand inhabitants, followed by Italy (14.7) and Korea (12).
Since Burton and Horner built the first so-called “ascending room” in London in 1823, it has undergone continuous improvement in many aspects (safety, reliability, load capacity, speed…), becoming an indispensable part of our architecture.
Over the years, the construction of increasingly taller buildings has led engineers to design elevators with more complex algorithms and higher speeds. Currently, in Guangzhou (China) the CTF Finance Center is being built, a skyscraper that will have elevators capable of reaching speeds of 20 m/s (72 km/h).
Within this technological evolution of elevators, a milestone in this transportation system is framed. The German company ThyssenKrupp is designing a prototype of a cable-free elevator, which will operate by magnetic Vietnam Email List levitation, an adaptation of magnetic train technology. This advance will mean a revolution in mobility and also a change in its definition, since it will not be limited to vertical movements but will give more freedom to architects when designing buildings . Among the advantages announced by the company, this system will allow the space occupied by the elevator on the floor to be reduced by up to 50%, increase energy efficiency and the use of more than one cabin per shaft.
For some time now, we have been talking about experience marketing , experiential or emotional, all brands are looking for a way to implement it in their sales processes, we no longer only seek customer satisfaction but we want to provoke gratifying feelings and experiences so that they connect with the brand in a deeper way.
The basic principles of experience marketing are:
Sensory stimulation of the 5 senses (sight, hearing, smell, taste and touch) so that the client has a memorable memory.
Be related to the sales channel.
Give more power to the individual buyer.
Reach the consumer creatively.
There is an emotional connection between the product, the customer and the brand.
Why do we at Vía Célere believe that it is important to implement experience marketing? At Vía Célere the important thing is the customer , it is our maxim since we began our journey in Spain in 2007, customers value and want a high quality experience in throughout the purchasing cycle, we want the customer to live a unique, exceptional, different experience, we want to generate a good memory in the consumer's mind, through the senses because it contributes to consumer loyalty and repeat purchases, becoming our prescriber.
At Vía Célere we have implemented experiential marketing at points of sale and show flats , stimulating each of the senses in a different way:
Olfactory marketing: seducing through aromas. At Vía Célere we use a scent in all sales offices and show flats in order to arouse emotions in customers, and thereby influence their behavior and the mood of employees. We believe that a point of sale with aroma sells more than one that does not have it and creates relationships with its customers based on the power of olfactory memory.
Auditory marketing: a good musical strategy at the point of sale can positively influence customer behavior by creating attachment to the brand, stimulating their activity, increasing stay times. We play music in the show flats in order to generate a well-being situation for the client.
Visual marketing: at Vía Célere we can provide clients with a show apartment, where you can see not only the qualities, but also the spaces and their distribution. We get the client to visualize what their home will be.
Tactile marketing: we have placed electronic devices at the points of sale, where customers can access the social networks in which the company is present (Facebook, Twitter, Youtube, Linkedin, Pinterest, Google + and Google Places) to have an greater connection and understanding of the brand.
Gustatory marketing: in order to make their stay in the office more pleasant, we offer clients who visit us a coffee.
Now our new challenge is to go one step further, we want our points of sale to be a benchmark in the real estate sector , for this we are working on a true experiential route, at each of these stops we will stimulate the senses in a different way. Do you want to come and meet her? You will soon be able to do so in our Barcelona promotions.
Since Burton and Horner built the first so-called “ascending room” in London in 1823, it has undergone continuous improvement in many aspects (safety, reliability, load capacity, speed…), becoming an indispensable part of our architecture.
Over the years, the construction of increasingly taller buildings has led engineers to design elevators with more complex algorithms and higher speeds. Currently, in Guangzhou (China) the CTF Finance Center is being built, a skyscraper that will have elevators capable of reaching speeds of 20 m/s (72 km/h).
Within this technological evolution of elevators, a milestone in this transportation system is framed. The German company ThyssenKrupp is designing a prototype of a cable-free elevator, which will operate by magnetic Vietnam Email List levitation, an adaptation of magnetic train technology. This advance will mean a revolution in mobility and also a change in its definition, since it will not be limited to vertical movements but will give more freedom to architects when designing buildings . Among the advantages announced by the company, this system will allow the space occupied by the elevator on the floor to be reduced by up to 50%, increase energy efficiency and the use of more than one cabin per shaft.
For some time now, we have been talking about experience marketing , experiential or emotional, all brands are looking for a way to implement it in their sales processes, we no longer only seek customer satisfaction but we want to provoke gratifying feelings and experiences so that they connect with the brand in a deeper way.
The basic principles of experience marketing are:
Sensory stimulation of the 5 senses (sight, hearing, smell, taste and touch) so that the client has a memorable memory.
Be related to the sales channel.
Give more power to the individual buyer.
Reach the consumer creatively.
There is an emotional connection between the product, the customer and the brand.
Why do we at Vía Célere believe that it is important to implement experience marketing? At Vía Célere the important thing is the customer , it is our maxim since we began our journey in Spain in 2007, customers value and want a high quality experience in throughout the purchasing cycle, we want the customer to live a unique, exceptional, different experience, we want to generate a good memory in the consumer's mind, through the senses because it contributes to consumer loyalty and repeat purchases, becoming our prescriber.
At Vía Célere we have implemented experiential marketing at points of sale and show flats , stimulating each of the senses in a different way:
Olfactory marketing: seducing through aromas. At Vía Célere we use a scent in all sales offices and show flats in order to arouse emotions in customers, and thereby influence their behavior and the mood of employees. We believe that a point of sale with aroma sells more than one that does not have it and creates relationships with its customers based on the power of olfactory memory.
Auditory marketing: a good musical strategy at the point of sale can positively influence customer behavior by creating attachment to the brand, stimulating their activity, increasing stay times. We play music in the show flats in order to generate a well-being situation for the client.
Visual marketing: at Vía Célere we can provide clients with a show apartment, where you can see not only the qualities, but also the spaces and their distribution. We get the client to visualize what their home will be.
Tactile marketing: we have placed electronic devices at the points of sale, where customers can access the social networks in which the company is present (Facebook, Twitter, Youtube, Linkedin, Pinterest, Google + and Google Places) to have an greater connection and understanding of the brand.
Gustatory marketing: in order to make their stay in the office more pleasant, we offer clients who visit us a coffee.
Now our new challenge is to go one step further, we want our points of sale to be a benchmark in the real estate sector , for this we are working on a true experiential route, at each of these stops we will stimulate the senses in a different way. Do you want to come and meet her? You will soon be able to do so in our Barcelona promotions.