Post by account_disabled on Feb 25, 2024 3:28:33 GMT -5
Advertising on LinkedIn remains a question mark for digital marketers today. On the one hand we have Facebook and Google ADS , whose necessity for the success of a digital strategy is never questioned. That's because organic growth – that is, growth without paid advertising – on platforms like Facebook, Instagram and Google has been scaling significantly in recent years. In short, it is increasingly difficult to make your brand known to a new audience in these spaces without implementing an advertising strategy . Designing an editorial plan for a specific audience and stimulating engagement has not been sufficient for some time, and this is a fact that all digital marketing experts are aware of.
Therefore, advertising on Facebook and Google is certainly Chinese Europe Phone Number List indispensable for entrepreneurs in every sector , who thanks to the Business Manager and Google ADS can manage their budget flexibly. However, the situation changes when it comes to LinkedIn and Linkedin ADS . There are many variables at play to evaluate the wisdom of an investment on this social network. In this article, we want to help you understand whether investing in advertising on LinkedIn can be profitable for you and your company, providing you with all the pros and cons of this activity . linkedin company advertising on linkedin LINKEDIN ADVERTISING: HOW IT WORKS To structure an advertising strategy on LinkedIn, you need to have a company page . Only through a company page can you have access to the LinkedIn Campaign Manager , the tool for designing campaigns.
The objectives you can achieve with LinkedIn ADS are: notoriety consideration : website visits, interest, video views conversion : lead generation, website conversions, applications Depending on the type of campaign, you will have different audiences and formats available . For example, you can choose from single image ads, video ads, text ads, and so on. And here comes the painful part: the budget . The minimum daily spend to start a campaign on LinkedIn is 10 euros . This means that, to spread your campaign, you will have to budget a minimum monthly budget of 300 euros . But to have significant results, spending ranging from 2000 to 5000 euros per month may be necessary . The figure itself may be irrelevant for an already structured company, but we warn you: without adequate optimization, LinkedIn ADS has a much higher average CPC ( cost per click ) than Facebook and Google ADS.
Therefore, advertising on Facebook and Google is certainly Chinese Europe Phone Number List indispensable for entrepreneurs in every sector , who thanks to the Business Manager and Google ADS can manage their budget flexibly. However, the situation changes when it comes to LinkedIn and Linkedin ADS . There are many variables at play to evaluate the wisdom of an investment on this social network. In this article, we want to help you understand whether investing in advertising on LinkedIn can be profitable for you and your company, providing you with all the pros and cons of this activity . linkedin company advertising on linkedin LINKEDIN ADVERTISING: HOW IT WORKS To structure an advertising strategy on LinkedIn, you need to have a company page . Only through a company page can you have access to the LinkedIn Campaign Manager , the tool for designing campaigns.
The objectives you can achieve with LinkedIn ADS are: notoriety consideration : website visits, interest, video views conversion : lead generation, website conversions, applications Depending on the type of campaign, you will have different audiences and formats available . For example, you can choose from single image ads, video ads, text ads, and so on. And here comes the painful part: the budget . The minimum daily spend to start a campaign on LinkedIn is 10 euros . This means that, to spread your campaign, you will have to budget a minimum monthly budget of 300 euros . But to have significant results, spending ranging from 2000 to 5000 euros per month may be necessary . The figure itself may be irrelevant for an already structured company, but we warn you: without adequate optimization, LinkedIn ADS has a much higher average CPC ( cost per click ) than Facebook and Google ADS.