Post by account_disabled on Mar 10, 2024 5:39:34 GMT -5
Below, we list some essential techniques that will help you develop the pre-sales process through to the final direct-to-consumer sales process. Check out: 1- Good service In pre-sales, we deal with those people who have the potential to become customers, but who are still researching and looking for the best solution to their problem. Therefore, it is essential to invest in what can make your company stand out from the competition. In this context, customer service can be the key to ensuring a good experience, standing out from the rest and building loyalty. When it comes to good service, you need to pay attention to some points. The first of these is that, to establish a positive dialogue, you need to make yourself available easily. Therefore, be present in the means of communication where your customers are, such as WhatsApp, social networks, chat, telephone, email, for example. Also, make sure these channels talk to each other. Investing in an omnichannel strategy will improve the user experience and more precisely guide the relationship with your audience at points of contact, through consistent and personalized service, both physically and digitally.
If you want to know more tips on how to provide good service, click HERE . 2 – Customer prospecting Priority for the pre-sales team, customer prospecting basically consists of finding potential customers who are the ideal profile for your business and making initial contact with them. The objective is to make prospects move through the sales funnel until, with the purchase made, they actually become customers. An important detail is that the team needs to ensure the use of the most appropriate strategies for each customer profile and that criteria are established for qualifying leads. Qualified leads are only Brazil Phone Number Data those in which a certain potential to be developed later is identified. To ensure greater efficiency, prospecting must be based on a study of the data generated by the company itself. To do this, you can measure the entire sales funnel process, from capturing the potential customer to making the sale, and then analyze the conversion rate, average sales time, average ticket, among other metrics. 3 – Identify the problems of your potential customers By this, we mean that you need to understand the customer's business, identify their needs and problem areas, put yourself in their shoes and then find a solution that meets their needs.
This pre-sales stage is crucial, as the customer will be able to understand the value of the product or service you are offering and the importance you are giving to meeting their needs. It may be an interesting strategy to send the price proposal separately to the interested party, along with a copy of the proposed solution. A valuable tip is to adopt a chatbot service like ChatGuru, which can automate the management of thousands of customers and speed up this process. 4 – Reduce response time Different research shows that reducing turnaround time is essential to increase the chances of purchases being made. A Velocify survey reveals that speaking to a lead in the first minute after contact can increase the chance of conversion by almost 400%. Another survey, this time from the Harvard Business Review magazine , considered that this first hour of response would be the “golden hour”. Despite this, the numbers collected by the study indicate that many companies do not give due importance to speed when responding to leads. With 24% of organizations taking more than 24 hours to return a lead, while 23% do not even respond.
If you want to know more tips on how to provide good service, click HERE . 2 – Customer prospecting Priority for the pre-sales team, customer prospecting basically consists of finding potential customers who are the ideal profile for your business and making initial contact with them. The objective is to make prospects move through the sales funnel until, with the purchase made, they actually become customers. An important detail is that the team needs to ensure the use of the most appropriate strategies for each customer profile and that criteria are established for qualifying leads. Qualified leads are only Brazil Phone Number Data those in which a certain potential to be developed later is identified. To ensure greater efficiency, prospecting must be based on a study of the data generated by the company itself. To do this, you can measure the entire sales funnel process, from capturing the potential customer to making the sale, and then analyze the conversion rate, average sales time, average ticket, among other metrics. 3 – Identify the problems of your potential customers By this, we mean that you need to understand the customer's business, identify their needs and problem areas, put yourself in their shoes and then find a solution that meets their needs.
This pre-sales stage is crucial, as the customer will be able to understand the value of the product or service you are offering and the importance you are giving to meeting their needs. It may be an interesting strategy to send the price proposal separately to the interested party, along with a copy of the proposed solution. A valuable tip is to adopt a chatbot service like ChatGuru, which can automate the management of thousands of customers and speed up this process. 4 – Reduce response time Different research shows that reducing turnaround time is essential to increase the chances of purchases being made. A Velocify survey reveals that speaking to a lead in the first minute after contact can increase the chance of conversion by almost 400%. Another survey, this time from the Harvard Business Review magazine , considered that this first hour of response would be the “golden hour”. Despite this, the numbers collected by the study indicate that many companies do not give due importance to speed when responding to leads. With 24% of organizations taking more than 24 hours to return a lead, while 23% do not even respond.