Post by monirul44 on May 19, 2024 5:45:53 GMT -5
At the same time, the inefficiency of the follow-up complaint process continues to reduce users’ trust in the brand. The emergence of such problems has exposed the shortcomings of KFC's store management. KFC, which has opened 10,000 stores across the country, is naturally unable to extend its reach to every store. In addition to product quality issues, KFC's usual marketing method of returning popular items for a limited time has also aroused consumer resentment. Take the recent marketing event of KFC - the return of Nenniu Wufang as an example.
Nenniu Wufang has been a popular Guadeloupe Email List item of KFC for many years and is very popular among users. However, for this popular item, KFC did not adopt the method of increasing supply. Instead, it went in the opposite direction, frequently withdrawing it from the shelves, and then aroused user enthusiasm on social media through a limited-time return. Industry insiders analyzed Chopped Pepper and found that part of the reason for the withdrawal of Nenniu Wufang was due to its meticulous control of raw materials. In order to ensure the taste of beef, KFC had to give up long-term supply. However, the user response to the return of Nenniu Wufang has been very dull.
Some users expressed in the comment area that they were immune to this hunger marketing method, while others pointed out that the taste and size had changed, and it was no longer the same taste as before. The so-called return failed to awaken users' feelings. What KFC faces is not only an innovative battle for marketing concepts, but also an offensive and defensive battle for product quality. market, KFC can no longer stand aloof and needs to learn to put down its status quo and engage in in-depth communication with users. , reshaping brand recognition and image. Author: Bu Kong Source Public Account: Spicy (ID: ylwanjia). With the smell of new traffic, new technology, new gameplay, and new economy, more and more new and old companies are turning their attention to Xiaohongshu and increasing their presence in the market. The energy invested in the Xiaohongshu platform.
Nenniu Wufang has been a popular Guadeloupe Email List item of KFC for many years and is very popular among users. However, for this popular item, KFC did not adopt the method of increasing supply. Instead, it went in the opposite direction, frequently withdrawing it from the shelves, and then aroused user enthusiasm on social media through a limited-time return. Industry insiders analyzed Chopped Pepper and found that part of the reason for the withdrawal of Nenniu Wufang was due to its meticulous control of raw materials. In order to ensure the taste of beef, KFC had to give up long-term supply. However, the user response to the return of Nenniu Wufang has been very dull.
Some users expressed in the comment area that they were immune to this hunger marketing method, while others pointed out that the taste and size had changed, and it was no longer the same taste as before. The so-called return failed to awaken users' feelings. What KFC faces is not only an innovative battle for marketing concepts, but also an offensive and defensive battle for product quality. market, KFC can no longer stand aloof and needs to learn to put down its status quo and engage in in-depth communication with users. , reshaping brand recognition and image. Author: Bu Kong Source Public Account: Spicy (ID: ylwanjia). With the smell of new traffic, new technology, new gameplay, and new economy, more and more new and old companies are turning their attention to Xiaohongshu and increasing their presence in the market. The energy invested in the Xiaohongshu platform.